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Sports entertainment site Transforms its Publishing Business

Case Study Image
Ad Revenue
65
Increase

Immediately upon switching to Playwire, this publisher saw a 65% increase in total ad revenue.

pageview cpms
10
YOY GROWTH

This publisher continues to see regular growth in pageview CPMs, averaging increases of 10% per year.

Video Drives
13
Higher CPMS

On average, the site sees 13x higher CPMs for video units than for traditional display.

Direct sales
26
Higher cpms

On average, the site sees 26x higher CPMs for directly sold inventory than for traditionally sold programmatic demand.

“Switching to Playwire effectively increased my total ad revenue by 60-75% immediately.”

Getting Started With Playwire

Before working with Playwire, their team was monetizing primarily through Google Ads. Ad revenue had been dwindling, so the site's founder decided it was time to try something new.

Switching to Playwire’s platform, RAMP®, immediately increased their revenue by 60-75%.

Accelerating the business

This immediate revenue increase, and the additional time gained by not managing ads internally, allowed the publisher to reinvest in their business strategies. They invested the additional revenue provided by Playwire to pay contributors handsomely for their work and significantly increase content production.

From there, pageviews increased dramatically, ultimately adding even more fuel to the revenue fire. Topline revenue increased significantly from 2018 to 2019 as a direct result of these changes.

Following this massive revenue increase, the sports entertainment publisher has seen sustained and continued increases in pageview CPMs each year as a result of RAMP®’s Revenue Intelligence® algorithms and high-performance video ad units.

Ultimately, the topline ad revenue has followed a path as seen in the image shown below.

 

Playwire Website Graphics - Wrestling Headlines

"The immediate revenue increase from Playwire allowed me to pay my contributors very competitively and increase content production significantly. This change led to incredible growth in my business, which led to further increases in revenue."

An Incredible Partnership

For this publisher's team, one of the most important aspects of their relationship with Playwire is the level of support they receive.

"The level of communication I have with the Partner Success team is incredibly valuable. They are quick to respond when needed, and we regularly collaborate on strategic initiatives to continue to grow revenue."

“I know Playwire takes the greatest care of everything related to ad revenue for me, and I trust them completely.”

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