Ad Tech Ecosystem: Amazon UAM(Unified Ad Marketplace)

Qualifications

There are no stated minimum traffic requirements to use Amazon UAM and it’s free for publishers to use. After submitting your website for approval, it will be reviewed and approved provided it adheres to the company’s user guidelines.

Benefits for Publishers

Amazon UAM provides publishers with a long list of benefits, features, and tools. The primary benefit is seamless server-to-server header bidding integration which makes it easy for publishers to access Amazon’s network and boost revenue without sacrificing site speed.

The marketplace is particularly easy to use, so publishers of all experience levels will be able to maximize its value. It’s responsive and easy to automate for improved operational efficiency. Automate line item configurations and access unified demand within a single, centralized platform. 

Amazon’s contract process is simple and streamlined, so you can access all these benefits with minimal hassle. Just complete the contract in a single click-through process and start connecting with Amazon demand.