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Ad Tech Ecosystem: Blockthrough
What is Blockthrough?
Blockthrough is an ad filtering technology that helps brands and publishers all over the world with ad revenue lost from ad blocking.
All About Blockthrough
Qualifications
Before beginning an ad block recovery strategy with Blockthrough, start by taking their eligibility quiz. You’ll be asked about your pageviews, average block rate, monetization goals, and current strategy.
Once you’ve completed the assessments, submit your contact information so a representative can reach out to you to discuss the next steps.
Benefits for Publishers
Some of the leading benefits of Blockthrough include the ability to measure your precise ad block rate. Once you understand which visitors are using adblocking tools, Blockthrough will manage creative filtering and compliance to deliver a light ad-viewing experience and restore your revenue.
Some of Blockthrough’s features include single-line integration, plug-and-play demand, and a custom report creator. Publishers also access premium BT demand and alternative monetization products that help increase overall ARPU and page RPM. Overall, Blockthrough’s set of sophisticated features are designed to help you optimize your inventory potential and achieve predictable, incremental growth.
Blockthrough Reviews
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Although Blockthrough doesn’t have a profile on reviewing platforms like G2 and Trustradius, their solution is trusted by some major industry names. Some publishers who use Blockthrough include Cafe Media, Prisma Media, Wise Publishing, Complex, and Future.
AMPLIFY YOUR AD REVENUE
Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.