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Ad Tech Ecosystem → Criteo

Ad Tech Ecosystem: Criteo

Criteo

What is Criteo?

Criteo, who recently acquired Mediagrid, is a powerhouse in the world of digital advertising, leveraging data-driven technology to deliver highly targeted ads to consumers across various devices. They bridge the gap between publishers and advertisers, helping both sides achieve their goals.

All About Criteo

Qualifications

To work with Criteo, publishers must adhere to and comply with a long list of guidelines. Here are some key points:

  • Content Prohibitions: This includes commercial incentives and financial services, harassment and hate speech, and children’s sites, among others.
  • Content Restrictions: This includes gambling, alcoholic beverages, and tobacco products.
  • Ad Formats, Placements, and Guidelines: This includes rules for native ads, general ad placement guidelines, pop-ups, and a few more.
  • Mobile App Specific Rules: This includes guidelines for ad density, app permissions, and more.
  • Traffic Quality: This includes rules around invalid clicks, installs, ad rendering, and more.

Benefits for Publishers

Criteo offers publishers a clear and streamlined path to success in the digital advertising landscape:

  • Simplified Monetization: Criteo's data-driven approach reduces complexities, making it easier for publishers to achieve their revenue goals.
  • Efficient Inventory Management: Criteo's inventory planning tools empower publishers to allocate ad space strategically, leading to more effective audience targeting.
  • Self-Service Tools: Criteo's platform allows publishers to connect directly with advertisers through self-serve tools, granting them access to a wider range of advertising opportunities.
  • Transparency and Control: Criteo Direct Bidder gives publishers greater transparency into bids and impression values, allowing them to make informed decisions about their ad inventory.

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