Ad Tech Ecosystem: PubMatic

Qualifications

Despite the fact that PubMatic is one of the most popular SSPs on the market, they have no minimum traffic requirements for publishers who want to work with them. 

PubMatic creates custom solutions for their publishers, so you’ll need to reach out to a member of their sales team for more information.

Benefits for Publishers

PubMatic offers more server-side bidding demand for both web and mobile publishers through OpenBid SDK. They also offer a range of header bidding options and direct programmatic deals.

In addition to the platform’s wide variety of omnichannel monetization and ad quality tools, they also offer private marketplaces where publishers can create and sell inventory packages to high-quality buyers.

Finally, publishers using PubMatic also enjoy the platform’s proprietary dashboard which unlocks access to ad performance monitoring tools and insights that can be applied to future campaign strategies.