What kind of publishers does Playwire work with?

Playwire works with publishers across many different technology categories. We support ad monetization for webistes , mobile apps , and desktop apps .

How does Playwire compare to other ad monetization solutions?

Comparing ad monetization solutions is no simple task. To simplify it, this comparison page breaks down the types of ad monetization solutions on the market and then compares them across the most important categories of requirements publishers and app developers need fulfilled.

What kind of reviews does Playwire get from publishers?

Take a look at unfiltered reviews from Playwire publishers here .

What kind of results can I expect with Playwire?

Publishers often see an uplift of around 20% when switching to Playwire from other ad monetization solutions. Take a look at our library of case studies to see real-world results from publishers.

Is my website or app qualified to monetize with Playwire?

We typically suggest that website publishers apply once they've reached 500,000 page views or more, and app developers apply once they’ve reached 10,000 Daily Active Users or more, to get the full ROI from the RAMP Platform.

E-Courses | Ad Layout Course | Strategies for Improving Viewability - Part 1

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Lesson Overview + Resources:

In this lesson, we’ll break down a variety of strategies for improving the viewability of your ads beginning by answering these introductory questions:

What makes an ad “viewable”?
How do you measure ad viewability?

Here are additional resources pertaining to the lesson above:

Read the Transcript:

Wondering how much your viewability score affects your ad revenue? The answer is “quite a bit.” However, the simple act of increasing viewability may not result in increased revenue in all cases. And, in some cases working to improve your viewability may require short-term sacrifices in ad revenue.

Keep in mind that if you are trying to make a major jump in viewability (from 5% to 70% for instance), it will initially cause a pretty big drop in revenue. Stair stepping is also not the greatest option, as a change from 5% to 20% viewability will not have a major effect on improving results (since viewability is still far below the desired level to advertisers).

So, essentially you have to decide if you want to go big or go home, and if you want to go big you may have to suck it up on the revenue front for a short period of time for a major long-term payout. So, basically, choose wisely when you make major changes to improve viewability (and do it with the knowledge of what effects it will have in the short term).

At its heart, improving viewability is a big balancing act. Major reductions in ad calls that can provide improvements to viewability can wreak havoc on short term revenue (as you are simply pulling back on your ad call volume). Your best bet is to find ways to add while subtracting, creating new in-view ad calls while reducing out of view ad calls on underperforming ad units.

Let’s start with the Definition of “Viewable”

For display units, an ad unit must have 50% of the ad’s pixels in view of the user for at least 1 second to be considered a “viewable" ad.

For video units, at least 50% of the video’s pixels must appear for a minimum of two seconds.

How do you measure viewability?

Traditionally, viewability metrics have been measured by tools paid for by advertisers, like MOAT or other Media Rating Council or MRC accredited tools. Thus, to get this reading publishers either needed to purchase a subscription to a tool like MOAT or ask an advertiser for results.

Google Ad Manager, or GAM does now have some ability to estimate viewability ,which is great for publishers to use for benchmarking. However, keep in mind that advertisers will typically use advertiser-focused tools, like MOAT, so knowing your MOAT scores are helpful as well (as they may not always be the same as in GAM).

The viewability standard or “gold standard” benchmark for high-quality inventory is a 70% viewability rate or more. Shooting for 60% or better viewability will also help unlock inventory, and is a good starting point to shoot for if your viewability is currently very low.