About the Series

Welcome to another installment of our Ad Tech Tools DIY vs. Managed Service Series, where our Playwire team of advertising experts gives their perspective on the top ad tech tools for publishers. We're also offering our perspective on whether users are better off taking the DIY or managed service approach in each instance.

 

This week, we're talking about Google AdMob - one of the most popular and commonly used tools for in-app ad monetization.

Key Takeaways

  • Google AdMob is a popular in-app advertising platform designed to maximize revenue.
  • Publishers have to decide whether to set up and manage AdMob themselves or if they are ready to use a more powerful, in-app header bidding solution.
  • AdMob is great for app publishers just getting started with ad monetization, but its feature set is limited.

AdMob is a mobile advertising company founded in 2006. Google acquired the company in 2010. AdMob allows developers to monetize their apps through in-app advertising. It also allows developers to track and optimize their ad campaigns. 

AdMob has remained one of the most popular mobile advertising platforms, and it continues to evolve and innovate. In 2018, AdMob introduced a new suite of tools to help developers maximize their ad revenue. These tools include ad mediation, real-time bidding, and advanced Google analytics. AdMob also continues to expand its reach with new offerings such as video ads and rewarded ads. 

As the mobile landscape changes, AdMob will remain a key player in-app advertising. If you want your AdMob setup and ongoing management run by true experts, Playwire is right for you. We'll take care of your entire AdMob setup, integration, and management. Contact us today.

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Setting Up AdMob

While AdMob may seem on the surface like a relatively simple platform to use, there are a few technical requirements that can make it challenging to set up for DIYers. 

AdMob requires a Google account and access to the Google Play App Developer Console, and AdMob ads must be implemented using Google Mobile Ads SDK. This can be challenging for those without experience with coding. Finally, AdMob offers several different ad formats, so developers need to carefully select the format or ad unit that will work best for their app. 

Despite these challenges, AdMob is still a popular choice for many app developers looking to monetize their apps. With its extensive network of advertisers and support for multiple ad formats, AdMob offers a lot of flexibility and potential for developers willing to work to set it up.

Managing AdMob

Managing AdMob can be challenging for many reasons. First, AdMob requires a minimum amount of traffic to be effective. If an app does not have a significant number of users, it will not generate enough ad impressions to be profitable. 

AdMob as a tool is built to be as simple as possible and is often the best choice for getting started with advertising out of the gate, but its limited feature set makes it much less powerful than a tool like Google's Open Bidding.

AdMob requires careful monitoring to ensure that ads are served in a way that maximizes revenue. This can be difficult to do without experience in mobile advertising. Finally, AdMob is constantly evolving, and new features are regularly added or removed. This makes it difficult to keep up with the latest changes and ensure that an app is optimally configured unless you're a major ad tech nerd (as we pride ourselves on being). 

AdMob can be a profitable way to monetize your brand and products initially, but once you are ready to "graduate" to a more sophisticated platform, in-house management isn't always viable for brands.

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Graduating from AdMob to a More Sophisticated Solution

What does a managed in-app advertising service look like from experts like our team at Playwire? Let's have a look.

Perfect Integration, Blazing Speed

Experience allows us to make the setup process of integrating both header bidding and mediation technology fast and flawless for our customers. We know exactly what is required, and have the necessary tools and expertise to get your ad revenue rolling in quickly. In addition, our deep experience with all Google tools, particularly Open Bidding, gives us access to exclusive features and benefits we can pass on to our publishers. 

Constant Improvement, No Sleepless Nights Required

Our Playwire team will constantly check on your ad revenue and manage the minutiae of your mediation integrations. With each check-in, we're looking for opportunities to tweak and optimize opportunities for boosting revenue and ROI. As a publisher, you have hundreds of priorities demanding your attention. For us, ad optimization is everything.

It's About Who You Know

At Playwire, we've built strong relationships with top-tier bidders, which is essential for app advertising integrations. By working closely with bidders, Playwire has collected data that helps optimize campaigns and improve performance. These bidders are constantly innovating and developing new ways to target and reach users. As a result, we help you keep up with the latest trends and technologies in digital advertising. 

Oh, and the close relationship between Playwire and our bidders ensures that our customers always have access to the best possible inventory and targeting options.

Related: Learn more from the Google experts with this recorded interview about Google's app advertising products.

AdMob: DIY or Leave It to the Pros?

AdMob is a powerful tool for monetizing your mobile app, but it can be challenging to set up and manage on your own. That's where Playwire comes in. We can help you harness the more powerful tools available in Google's Open Bidding platform and can help you get the most out of your ad revenue. 

In short, we'll take care of everything so you can focus on what's important- developing great products!

We're ready to help you turbo-charge your revenue. Contact us today to get started.

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