Key Points

  • Playwire's premium Flex Suite formats now available programmatically through Magnite
  • Partnership streamlines supply path, directing more revenue to publishers
  • Pre-certified publisher network ensures formats run correctly without technical hiccups
  • Includes Flex Video, Flex Skin, and Flex Rail formats with enhanced viewability

Remember when programmatic meant settling for standard display units while the good stuff stayed locked behind direct deals? Those days are officially over.

We're excited to announce our strategic partnership with Magnite, the largest independent sell-side advertising platform, to bring Playwire's high-impact Flex Suite creative formats to programmatic buyers. And yes, you read that right – programmatic buyers can now access premium formats that traditionally required direct deals.

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Why This Matters for Publishers

Let's cut through the typical press release fluff and get to what really matters: revenue. This partnership addresses one of digital advertising's most frustrating challenges – the distance between advertisers and publishers in the supply chain. By streamlining the path, more advertising dollars reach publishers directly.

Think of it as removing the middlemen from your programmatic pipeline while upgrading the creative possibilities. Better formats + shorter supply path = more revenue in your pocket.

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The Technical Details (Because We Know You Care)

Each site in our network is Flex certified, meaning these premium formats run flawlessly without the formatting issues or collisions that often plague high-impact units. The available formats include:

  • Large-format mobile video
  • Custom skin placements
  • Expandable mobile units (upgradeable to 100% share-of-voice roadblocks)

All formats are responsive and designed for optimal user experience across devices. No more worrying about mobile rendering or cross-device compatibility – we've handled the technical heavy lifting.

What's Next?

This is just the beginning of making premium creative formats more accessible through programmatic channels. If you're already a Playwire publisher, you're automatically set up to take advantage of this new demand. If you're not... well, what are you waiting for?

Advertisers, ready to learn more about accessing these high-impact formats? Contact us to get started.

"This partnership with Magnite represents a significant advancement in bringing high-impact creative formats to programmatic buyers at immediate scale. For advertisers, this means access to premium, pre-vetted inventory that delivers better performance than standard IAB units while maintaining the efficiency of programmatic buying." - Jayson Dubin, CEO of Playwire

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