Reach Entertainment's Most Engaged Audiences
Playwire's premium entertainment ecosystem connects your brand with the web's most influential film, TV, and streaming communities. No fluff, just results.
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Access Premium Entertainment Audiences at Scale
Reach 68M+ monthly entertainment enthusiasts
Our entertainment ecosystem of best-in-class publishers delivers:
- 38M+ total US entertainment reach
- 260 index against Men 25-34
- 453 index against Female 18-24
- Premium contexts across film, TV, streaming, and more



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Start with High impact custom at scale
The Flex Suite
Premium Creative That Performs
Turn your campaign into a blockbuster with our exclusive collection of high-impact formats:
- Flex Video: Large-format sticky video
- Flex Skin: Premium takeover units
- Flex Rail: Expandable mobile canvas
- Make any unit a roadblock with 100% SOV

Additional High-Impact Formats
Drive Breakthrough Moments
Activate any of our other proprietary premium ad experiences:
- Targeted Video & Display: Reach specific audiences, genres, and content verticals with precision
- Interactive OTT Carousel: Engage users with an immersive browsing experience
Then add in Strategic Campaign Elements
Sponsored Content
Seamlessly integrate your brand.
Playwire offers unique solutions to deepen engagement with entertainment superfans:
- Custom Content Integration: Tell your story through native articles, videos, and social amplification
- Social Amplification: Extend campaign reach across influential entertainment communities

Custom Add-Ons
Go beyond just traditional media.
Build comprehensive entertainment campaigns with:
- Competitive Conquesting: Reach audiences engaging with competitor content
- Targeted Email Activation: Connect with superfans through personalized messaging
- Screening Events: Create real-world touchpoints with your most valuable audiences

Why choose Playwire for your entertainment campaign?
Unmatched Scale & Quality
Size Matters, But Quality Rules
- Premium entertainment contexts that deliver results
- Brand-safe, highly viewable inventory
- Engaged, qualified audiences who live and breathe entertainment
Innovation That Drives Results
More Than Just Another Pretty Ad Unit
- Proprietary creative formats that stop the scroll
- Advanced targeting capabilities that find your perfect audience
- Real-time optimization that makes every impression count
Entertainment Expertise
We Get Entertainment
- Category-specific insights from entertainment pros
- Custom solution design that fits your unique campaign needs
- Dedicated campaign support from entertainment marketing experts
Trusted by the World's
top advertisers







Leave Traditional Advertising Behind
Ready to break through? Let's talk about how we can amplify your message across premium publishers that matter.