Boca Raton, FL, September 3, 2024 - Playwire, a global leader in revenue amplification for publishers, has announced an exclusive partnership with the Jamie Oliver Group. The group is a leading name in the culinary world, known for its commitment to building healthier and happier lives through the joy of food.

The Jamie Oliver Group sought a partner to assist with its advertising revenue strategy. It required a collaborator who could provide various advertising services, including in-house creative capabilities and a direct sales team.

The partnership aims to streamline advertising operations and maximize revenue by leveraging Playwire's 17+ years of advertising expertise and award-winning technology by implementing Playwire's RAMP® (Revenue Amplification Management Platform).

The Jamie Oliver Group will benefit from Playwire's ad stack, featuring advanced header bidding, real-time analytics, and optimized ad layouts. These tools are designed to enhance ad yield, minimize latency, and deliver high-quality ads.

"We are delighted to partner with Playwire, whose innovative technology and expert team will play a crucial role in enhancing not only our revenue streams but also our users' experience," said Megan Van Someren, Chief Commercial Officer at the Jamie Oliver Group. "Playwire's commitment to our success will enable us to continue our mission of inspiring and educating people worldwide about the joy of cooking."

This collaboration will leverage Playwire's nearly two decades of experience, award-winning technology and team, and global network to provide the Jamie Oliver Group with the necessary support and insights to navigate the complex digital advertising landscape. The partnership will enhance audience engagement worldwide by delivering tailored ad experiences that align with Jamie Oliver's brand values and content.

"This is another exciting opportunity for us to showcase the capabilities of our solutions," said Jayson Dubin, CEO of Playwire. "We are committed to assisting Jamie Oliver's team in achieving greater revenue and streamlining their ad operations, allowing them to focus on creating incredible content and positively impacting people's lives."

About Jamie Oliver Group

Set up by our visionary founder, The Jamie Oliver Group is a global and integrated food brand with a mission to help build a healthier, happier world through the joy of food. From media and restaurants to products, partnerships, and the Ministry of Food, every part of our diverse business has an important role to play in making it easier for people to cook and enjoy better, healthier, and more sustainable meals. As a proud B Corp, we are committed to educating and inspiring people, workplaces, schools, and communities all over the world, to help make better choices, one meal at a time.

About Playwire

Playwire is a complete revenue amplification partner, offering custom monetization solutions for publishers and app developers to drive more ad revenue across their publishing properties. Recognized as a top 50 ComScore provider in 2024, the company’s portfolio includes the management of 700+ publisher properties, serving 70 billion impressions, and more than 3 billion page views each month.

With ad monetization operations in more than a dozen countries, Playwire is also home to the industry’s largest global direct sales team, which includes 40+ sellers fostering premium brand partnerships that help brands connect and engage with their desired audiences safely and authentically.

Playwire is powered by its award-winning Revenue Amplification Management Platform (RAMP®), a four-time finalist and two-time winner of the Digiday Technology Award’s “Best Monetization Platform for Publishers”. The company also earned the 2023 Tempest Award for “Best In-Game Brand Activation”, the 2023 Digiday Media Award for “Best Use of Emerging Tech”, the 2022 Cynopsis Award for “Best Diversity Awareness Campaign”, and the 2022 DEI Google Certified Publishing Partner Award.

For more information about Playwire and its innovative ad solutions, please visit www.playwire.com.

Media Contact: Olivia Salla, osalla@playwire.com

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