Playwire Creative Team Soars Under VP of Creative, Erica Cinelli

A global technology company specializing in revenue amplification for publishers and content creators, Playwire has built it's success piece by piece, brick by brick, over the past decade and a half by building the very best team in the business. Now, more than ever before, Playwire is growing exponentially, which wouldn't be possible without the support of a variety of extraordinary Playwire team members including Vice President of Creative, Erica Cinelli.

Get to Know Erica

Video Thumbnail_Erica Cinelli

With more than a decade of creative management experience, Playwire welcomed Erica Cinelli to the team as a Creative Director in January of 2021. With an extensive background in areas including branding, project management, web development, and graphic design, Erica quickly soared into her current role as Vice President of Creative. 

So what does a day in the life of Playwire's VP of Creative look like? To that, Erica said, "I lead a team of amazing professionals from video producers and content producers to graphic designers and interactive developers," continuing, "I’m responsible for the overall design and execution of all of our custom ad units and brand content, [as well as working] alongside global brands on concepts and ideas to deliver high-impact, profitable, and contextually relevant ads." 

Not to mention, most of the graphics and videos you will find throughout our website also come from our incredibly talented Creative team as they support, "our company’s visual identity and marketing initiatives."

The greatest challenge for any creative team within the ad tech industry is assuring, "that the ads that we are putting onto our publisher’s sites [are] safe, impactful, aligned with the correct target audience, and compliant with ad regulations." And without a shadow of a doubt, Playwire's Creative team hits these marks every single time they go to the drawing board, in large part due to Erica's tremendous leadership.

Looking at the bigger picture that is Playwire, Erica was drawn to, and continues to be drawn to Playwire because of our unique, "blend of high-tech and high-touch," continuing, "We have the best innovations in place and our team is always looking to innovate and stay ahead of the curve."

A Skilled Designer and Passionate Leader

"Erica is an extremely skilled designer and passionate leader who puts her heart into every project," said EVP of Product, Noah Forster, continuing, "She fosters her team’s artistic expression and helps them push through creative boundaries. Erica can take any idea from concept through execution, and she’s always ready to take on the next creative challenge!"

About the Series: Meet the Women Empowering Playwire

We are thrilled to introduce to you Meet the Women Empowering Playwire, an extension of our newest content series, Meet the People Powering Playwire, highlighting the incredible women powering everything we do here at Playwire. Stay tuned to learn much more about all the people powering Playwire!

About Playwire

Playwire is dedicated to helping publishers and app developers accelerate their business by amplifying ad revenue and operating more efficiently. The company’s portfolio includes management of over 700 publisher properties, serving 70 billion impressions, and streaming more than 1.5 billion minutes of video each month. With ad monetization operations in more than a dozen countries, Playwire’s exclusive ad network publisher and partner relationships help brands to connect and engage with their desired audiences safely and authentically.