The TV listing site has grown to serve global viewers.

Boca Raton, FL, August 16, 2024 - Playwire, a global leader in revenue amplification for publishers, announces its partnership with On TV Tonight, an Australia-based listing service. 

On TV Tonight, established in 1995, has expanded into a multi-language, global platform for traditional and streaming television viewers. This collaboration will utilize Playwire's state-of-the-art RAMP™ technology to optimize ad operations and maximize revenue potential for ontvtonight.com.

Glen Murphy, Managing Director of On TV Tonight explains, “Our entire team is very excited as we look toward a new era of On TV Tonight with the launch of an amazing next-level website in August 2024, together with our new partnership with Playwire. We are looking forward to seeing a perfect mix of premium demand and programmatic revenue from a combination of direct sales and full-stack inventory. We also want to ensure we maximize user experience, with minimal roadblocks in the user journey, while maximizing value to advertisers.”

On TV Tonight launched in its current form in 2014. It was an immediate success, escalating to regular site visits from millions of TV fans in a very short period. The site currently has a large number of registered users in both Australia and the United States, and an increasing number of users are from other regions around the world.

Anthony Berrena, CRO of Playwire says, “Playwire is excited to be partnering with On TV Tonight as they celebrate 10 years in this space. Glen Murphy has built something special and to not only exist after a decade but to actually grow and thrive is a testament to him and his team. We look forward to helping him grow his revenue through our unique mix of direct, data, and programmatic sales while providing the best user experience”

Murphy continues, “Of particular note was the fresh and respectful introduction by Anthony Berrena to the world of Playwire. He made an excellent case for choosing Playwire and highlighted some great reasons to continue with talks and build a level of trust. He articulated the tech and skill sets of the company effectively as well as providing realistic goals. We're excited to go on this journey with Playwire at a pivotal time in our history, celebrating 10 amazing years of ontvtonight.com and commencing an exciting new era of providing great content to our amazing users.”

About On TV Tonight

On TV Tonight launched in 2014, introducing a TV listing service in the United States. Previously, On TV Tonight (then known as the eBroadcast TV Guide) ran successful TV listings in Australia, which was created in 1995 - one of the first online TV guides on the World Wide Web.

It now operates its service in multiple countries, including Canada, Australia, the UK, and Ireland, plus to the first non-English speaking audiences in France and Italy.

About Playwire

Playwire is a complete revenue amplification partner, offering custom monetization solutions for publishers and app developers to drive more ad revenue across their publishing properties. Recognized as a top 50 ComScore provider in 2024, the company’s portfolio includes the management of 700+ publisher properties, serving 70 billion impressions, and more than 3 billion page views each month.

With ad monetization operations in more than a dozen countries, Playwire is also home to the industry’s largest global direct sales team, which includes 40+ sellers fostering premium brand partnerships that help brands connect and engage with their desired audiences safely and authentically.

Playwire is powered by its award-winning Revenue Amplification Management Platform (RAMP®), a four-time finalist and two-time winner of the Digiday Technology Award’s “Best Monetization Platform for Publishers”. The company also earned the 2023 Tempest Award for “Best In-Game Brand Activation”, the 2023 Digiday Media Award for “Best Use of Emerging Tech”, the 2022 Cynopsis Award for “Best Diversity Awareness Campaign”, and the 2022 DEI Google Certified Publishing Partner Award.

For more information about Playwire and its innovative ad solutions, please visit www.playwire.com.

Media Contact: Olivia Salla, osalla@playwire.com

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