The Complete Guide to Schema for Website Publishers and Content Creators

What is Author schema markup?

As we discussed above, information about the author of an article is one of the most important bits to include in Article schema.

You don’t need to overcomplicate it; using a simple text value to indicate an author’s name will suffice in most cases.

But, using a nested Author schema or Person schema will help the search engine understand your article even further. 

It can help establish an author’s credibility while also improving the authority and trustworthiness of your site as other content associated with the author gains credit with the search engine. 

If the author is a specialist in a certain topic, it can also help search engines understand the value their authorship brings to an article on that topic.

Using a Person schema is like speaking in a local dialect instead of using a generic Google translation. Both get the job done but one is clearly better.

Person schema markup includes extra information about an author. Things includes information like:

1. Name
2. URL: A URL to the author’s website.
3. Image: An image of the author.
4. Description: A short bio.
5. SameAs: URLs of other relevant pages related to the author.
6. JobTitle: The author’s position.
7. WorksFor: Organization schema with information about the author’s employer.
8. Email
9. Telephone 
10. Address: Using the PostalAddress schema.

This is what Author schema with information about an article’s author should look like:

```HTML

<script type="application/ld+json">

{

  "@context": "https://schema.org",

  "@type": "Article",

  "headline": "Example Article Title",

  "author": {

    "@type": "Person",

    "name": "John Doe",

    "url": "https://example.com/authors/john-doe",

    "image": "https://example.com/images/john-doe.jpg",

    "description": "John Doe is a technology writer and expert in web development.",

    "sameAs": [

      "https://twitter.com/johndoe",

      "https://www.linkedin.com/in/johndoe"

    ],

    "jobTitle": "Senior Technology Writer",

    "worksFor": {

      "@type": "Organization",

      "name": "Example Publisher"

    }

  },

  "datePublished": "2023-03-30",

  "description": "This is an example article demonstrating the use of Article schema.",

  "mainEntityOfPage": "https://example.com/article"

}

</script>

```

What is Publishing Principles schema?

If your website has editorial guidelines, publishing principles, or a reviewing process, the publishing principles property can help search engines understand that process. 

Typically, this property is linked to the URL of a web page or document that outlines your process and provides information about the organization responsible for reviewing or editing your content.

Publishing Principles schema helps with your website’s visibility in a few ways:

1. It improves trust by proving your commitment to quality content creation.
2. It aligns with Google’s EAT search quality guidelines.
3. It improves your site’s reputation.

So, it’s worth including in your schema markup.

Here’s what it should look like using JSON-LD:

```html

<script type="application/ld+json">

{

  "@context": "https://schema.org",

  "@type": "WebPage",

  "url": "https://example.com/article",

  "publisher": {

    "@type": "NewsMediaOrganization",

    "name": "Example News Media",

    "publishingPrinciples": "https://example.com/publishing-principles"

  },

  "headline": "Example Article Title",

  "datePublished": "2023-03-30",

  "author": {

    "@type": "Person",

    "name": "John Doe"

  }

}

</script>

```

Entertainment Website SEO Recommendations: How to Use Schema Markup

Finally, entertainment websites also have a wide range of different schema types that can add value to your SEO strategy.

Like most websites, you’ll want to include Article, Person, Organization, Review, and AggregateRating schema. However, there are a few specific schema types that can enhance your entertainment website’s visibility in search results. 

They are:

1. Movie schema: This provides information about movies including the title, genre, director’s name, actors, release date, length, and ratings.
2. TVSeries schema: Similar to Movie schema, TVSeries schema provides details about a TV show such as series name, episode name, cast, number of seasons, and reviews.
3. Episode schema: Within TVSeries schema, you can include episode schema to provide details about specific episodes in a series. 
4. MusicAlbum and MusicRecording schema: Use MusicAlbum schema to provide information about an entire music album or MusicRecording schema for individual songs.
5. EventVenue and Event schema: When referring to concerts, theater, or other live performances, providing information about the venue and event will improve your ability to appear in local SEO results. 

Here's an example of entertainment website schema using JSON-LD:

```html

<script type="application/ld+json">

{

  "@context": "https://schema.org",

  "@type": "Movie",

  "name": "Example Movie",

  "description": "An exciting drama film that follows the story of a young entrepreneur.",

  "genre": [

    "Drama"

  ],

  "director": {

    "@type": "Person",

    "name": "John Doe"

  },

  "actor": [

    {

      "@type": "Person",

      "name": "Jane Smith"

    },

    {

      "@type": "Person",

      "name": "Mike Johnson"

    }

  ],

  "duration": "PT2H30M",

  "releaseDate": "2023-08-15",

  "aggregateRating": {

    "@type": "AggregateRating",

    "ratingValue": "4.2",

    "bestRating": "5",

    "worstRating": "1",

    "ratingCount": "500"

  },

  "review": [

    {

      "@type": "Review",

      "author": {

        "@type": "Person",

        "name": "Alice Brown"

      },

      "datePublished": "2023-08-20",

      "reviewBody": "This movie is a must-watch. The performances are outstanding, and the story keeps you engaged from start to finish.",

      "reviewRating": {

        "@type": "Rating",

        "ratingValue": "4.5"

      }

    }

  ]

}

</script>

```