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Ad Tech Ecosystem: Google Analytics
What is Google Analytics?
Google Analytics is the industry’s leading analytics platform that allows publishers to gather valuable insights into user behavior.
All About Google Analytics
Qualifications
There are no minimum requirements to use Google Analytics, and there is a free version that has all the necessary components to start tracking performance on your website or app. All you have to do to get started is set up an account.
Benefits for Publishers
Google Analytics is integrated with many of the other foundational Google advertising tools including Google Ad Manager, AdSense, Search Console, and Data Studio.
Google provides unique, exclusive insights and machine learning functionality, which makes Google Analytics one of the best options for monitoring your site’s performance.
Google Analytics Reviews
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As the premier ad performance tracking platform, Google Analytics has solid reviews across the internet including a rating of 8.5 out of 10 stars on TrustRadius and 4.5 out of 5 stars on G2.
Google Analytics received a G2 Top 100 Software Products award for 2023. They are also acknowledged as being a top-rated company on Trustradius.
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