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e-course: Ad Yield Management
Course Overview
- What is Ad Yield Management?
- Managing Demand Sources
- Building Your Blocking Strategy
- Ad Unit Placements and Settings
- Building Your Price Floor Strategy
- Running Yield Tests
- Ongoing Yield Performance Management
Explore the Course
Module 1
Introduction: What is Ad Yield Management?
In this module, we will define ad yield management to provide you will a basic understanding of what it is, why it's important as well as the core duties of yield ops, and how yield operations teams are generally structured. Lessons in this module include:
- Yield Operations Duties
- Yield Operations Workflow
Module 2
Ad Yield Ops 101: Managing Demand Sources
In this module, you will learn how to manage demand sources. This includes connecting demand sources and managing your ads.txt file. Lessons in this module include:
- Best Practices for Approval
- How to Get Approved
- Managing Ads.txt
Module 3
Ad Yield Ops 102: Building Your Blocking Strategy
In this module, you will learn the importance of developing a blocking strategy, how to build one, and how to manage your strategy over time. Lessons in the module include:
- How to Build Your Blocking Strategy
- How to Manage Ongoing Blocking
- GAM: Managing Protection
- APS: Managing Ad Quality
Module 4
Ad Yield Ops 103: Ad Unit Placements and Settings
In this module, you will learn why ad unit placement is important, the goals when managing your ad units and placements, and the benefits and drawbacks of different ad placement strategies. Lessons in this module include:
- Best Practices for Ad Unit Placement
- Avoiding Ad Clutter
Module 5
Ad Yield Ops 104: Building Your Price Floor Strategy
In this module, you will learn the importance of building your price floor strategy and how to build one. We will also provide a template to help guide you through the process of building a successful price floor strategy. Lessons in the module include:
- A New Approach to Price Floor Rules
- Building a Price Floor Strategy
- Using Playwire's Price Floor Template
- Executing Price Floor Rules in GAM
- What Can You Do Now?
Module 6
Ad Yield Ops 105: Running Yield Tests
In this module, you will learn all about how to brainstorm and plan ad yield tests, how to run successful tests, and how to review your test results. Lessons in this module include:
- Choosing Which Tests to Run
- Running Successful Yield Tests
- Reviewing Test Results
- Ongoing Strategy + Optimization
Module 7
Ad Yield Ops 106: Yield Performance Management
In this module, you will learn how to monitor metrics, identify issues, and build a strategy for correcting issues associated with yield performance. Lessons in the module include:
- Alerting: Metrics to Monitor
- Identifying Underlying Issues
- Correcting Yield Issues
Additional Ad Yield Management Resources
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