What kind of publishers does Playwire work with?

Playwire works with publishers across many different technology categories. We support ad monetization for webistes , mobile apps , and desktop apps .

How does Playwire compare to other ad monetization solutions?

Comparing ad monetization solutions is no simple task. To simplify it, this comparison page breaks down the types of ad monetization solutions on the market and then compares them across the most important categories of requirements publishers and app developers need fulfilled.

What kind of reviews does Playwire get from publishers?

Take a look at unfiltered reviews from Playwire publishers here .

What kind of results can I expect with Playwire?

Publishers often see an uplift of around 20% when switching to Playwire from other ad monetization solutions. Take a look at our library of case studies to see real-world results from publishers.

Is my website or app qualified to monetize with Playwire?

We typically suggest that website publishers apply once they've reached 500,000 page views or more, and app developers apply once they’ve reached 10,000 Daily Active Users or more, to get the full ROI from the RAMP Platform.

E-Courses | Ad Yield Management - Blocking Strategy

Name: RAMP®
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SKU: ramp
Rating: 5 (5 reviews)

Module Overview + Resources:

In this module, we'll discuss how to build your ad blocking strategy.

Within the above video, we'll provide a brief overview of all the lessons that will be covered within our Ad Yield Ops 102 module, which include:

Why a blocking strategy is Important
How to build a blocking strategy
How to manage ongoing blocking
Google Ad Manager (GAM): Managing protection
Amazon Publisher Services (APS): Managing ad quality

Here are additional resources pertaining to this lesson:

Read the Transcript:

Welcome to ad yield ops 102. This module will talk about building your blocking strategy.

In this module, we'll start by covering why your blocking strategy is important, what the goals and outcomes of building a blocking strategy are, and the benefits and drawbacks of blocking appropriately versus over blocking.

Then we'll cover how you build your blocking strategy. In this section, we'll break down the differences between category and URL blocks as well as cover some of the most common blocking strategies most publishers need.

From there, we'll cover how to manage your ongoing blocking strategy. This includes managing blocks over time as no strategy is “set it and forget it.”

And lastly, we'll cover a few tactical implementations of blocking, including how to manage protections in GAM and how to manage ad quality and Amazon publisher services.