What kind of publishers does Playwire work with?

Playwire works with publishers across many different technology categories. We support ad monetization for webistes , mobile apps , and desktop apps .

How does Playwire compare to other ad monetization solutions?

Comparing ad monetization solutions is no simple task. To simplify it, this comparison page breaks down the types of ad monetization solutions on the market and then compares them across the most important categories of requirements publishers and app developers need fulfilled.

What kind of reviews does Playwire get from publishers?

Take a look at unfiltered reviews from Playwire publishers here .

What kind of results can I expect with Playwire?

Publishers often see an uplift of around 20% when switching to Playwire from other ad monetization solutions. Take a look at our library of case studies to see real-world results from publishers.

Is my website or app qualified to monetize with Playwire?

We typically suggest that website publishers apply once they've reached 500,000 page views or more, and app developers apply once they’ve reached 10,000 Daily Active Users or more, to get the full ROI from the RAMP Platform.

E-Courses | Ad Yield Management - Price Floor Strategy

Name: RAMP®
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Module Overview + Resources:

In this module, we will discuss how to build your price floor strategy.

Within the above video, we will provide a brief overview of all the lessons that will be covered within the Ad Yield Ops 104 module, including:

Why building a price floor strategy is important
How to build a price floor strategy
Using Playwire's price floor template (why and how you should take our newer approach to price floors)
The key differences between a cohesive and a disjointed price floor strategy
Executing price floors in Google Ad Manager

Here are additional resources pertaining to the lesson above:

Read the Transcript:

Welcome to ad yield ops 104. This module will teach you how to build your price floor strategy.

We'll start by covering why a price floor strategy is important, the goals of creating a price floor strategy, and the benefits and drawbacks of different price floor rules.

Then we'll cover a new approach to price floor rules. What we're going to do here is help you understand how to build a comprehensive price floor strategy, rather than looking at price floors as individual rules. We will also cover targeting and trigger recommendations that are available.

Next, we will teach you how to build your own unique price floor strategy. We'll start by changing the way you look at price floor rules today. We'll talk about grouping trigger criteria and combining triggers to help build a more comprehensive approach.

In this module, we've included a template to help you build your own unique price floor strategy. This section of the course will talk through how to use that template and cover how to set ad unit based prices, manage your targeting criteria, and configure combined price rules.

We'll get tactical for a few minutes and execute price floor rules in Google ad manager. This section of the module will go through how to build each individual price floor rule, and cover some information about the limits on the number of rules you can create in Google ad manager.

Last but not least, we'll talk about what you can do now that you've built a unified price floor strategy, the benefits of a cohesive versus disjointed strategy and the ability to streamline yield experimentation.