Ad Yield Management Course Conclusion
In this video, we will introduce a key member of Playwire's Yield Operations team, who will provide a brief wrap up of our Ad Yield Management course.
Conclusion Overview:
Now that our Ad Yield Management course has come to its conclusion, here are a few, final key takeaways provided by Playwire SVP of Yield Operations, Scott Schroeder.
As always, please feel free to contact our team with any follow-up questions you may have regarding anything that you heard throughout our Ad Yield Management course!
Read the Transcript:
Feeling overwhelmed by building a yield function? It's completely understandable. There is a lot that goes into it.
If you're feeling like you need a team by your side, it might help to learn a bit about what Playwire’s Yield Operations Team does for publishers.
The practice of yield management gets very complicated, very quickly. If you can imagine managing relationships with 30 different demand partners, from AB testing to implementations to tearing it all down and starting over if you need to. It's a full time job. There's a lot of back and forth. There's a lot of commitment to your partners to make sure it's done the right way, and the best way.
We've been around for the evolution of the industry for over 10 years. We've seen every type of problem, every type of issue. We have experience knowing exactly what to do when that sort of thing pops up so we can handle things very quickly on our end. What makes our yield team unique from everyone else in the industry is our discipline.
We have a lot of diligent people here. We follow very rigorous processes that we outline and agreed on, so nothing really strays too far from our overall objective, which is maximizing revenue.