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Ad Yield Management Course → Ad yield Ops 105 → Ongoing Strategy & Optimization

Ad Yield Ops 105: Ongoing Strategy + Optimization

In this lesson, you will learn how to turn your yield testing results into an ongoing strategy.

 

 

Lesson Overview + Resources:

In this lesson, we will discuss managing an ongoing ad yield strategy and continual yield optimization, which includes:

  • How to successfully monitor an ongoing yield strategy
  • Step-by-step instructions for how to use Playwire's Yield Test Manager Template

Here are additional resources pertaining to the lesson above:

Read the Transcript:

Now let’s talk about how to wrap all of this up into an ongoing process.

First, keep in mind that NOTHING IS “SET IT AND FORGET IT”.

You’ll want to keep a watchful eye on your performance at all times to catch any dips in revenue. Because of the complexity of the ad tech ecosystem, and the ever-changing pipes that make up the ad supply chain, something that has historically generated great revenue for you can, with a moment’s notice, start losing you revenue in the future.

You should have a good process in place for evaluating performance and determining if a setting needs to be changed, despite the fact that a positive test result may have been obtained in the past.

And second, you’ll want to RE-TEST IDEAS REGULARLY.

A negative test result doesn’t necessarily mean that you should throw an idea out the window. If the idea made it through the brainstorm gauntlet we described in the “Choosing Which Tests to Run” section, that means a bunch of smart people saw logical reasons why it might generate revenue.

If you ran the test, but didn’t see the gains in revenue you were hoping for, review your data to see if you can clearly articulate why the test didn’t generate additional revenue. Often yield teams find that they can’t directly pinpoint why a test didn’t bear fruit.

If you can’t pinpoint a reason, put the test on a list for trying again in the future.