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Ad Yield Management Course → Ad Yield Ops 105 → Why is it Important to Run Yield Tests?

Ad Yield Ops 105: Running Yield Tests Why is it important?

Learn why running yield tests is important, best practices for doing so, and how to maximize your efforts.

 

 

Lesson Overview + Resources:

In this lesson, we'll cover why running yield tests is an imperative part of building a successful yield ops strategy. This includes:

  • The expected goals and benefits of running yield tests
  • The benefits and drawbacks typically associated with running yield tests

Here are additional resources pertaining to the lesson above:

Read the Transcript:

Your job as yield professional is to increase revenue. A good portion of your job will be monitoring and managing your ongoing set-up, but the mark of a truly great yield professional is in their ability to strategically increase revenue over time.

This is where testing and experimentation comes in. It is your job to approach ad revenue like a scientist. You need to be running tests on a regular basis to find small changes that can eek out revenue gains. 

Over time, multiplying the effects of multiple small changes that each generate a percentage improvement in yield can add up to huge revenue improvements.

This module will talk about how to approach testing to maximize your efforts.