What kind of publishers does Playwire work with?

Playwire works with publishers across many different technology categories. We support ad monetization for webistes , mobile apps , and desktop apps .

How does Playwire compare to other ad monetization solutions?

Comparing ad monetization solutions is no simple task. To simplify it, this comparison page breaks down the types of ad monetization solutions on the market and then compares them across the most important categories of requirements publishers and app developers need fulfilled.

What kind of reviews does Playwire get from publishers?

Take a look at unfiltered reviews from Playwire publishers here .

What kind of results can I expect with Playwire?

Publishers often see an uplift of around 20% when switching to Playwire from other ad monetization solutions. Take a look at our library of case studies to see real-world results from publishers.

Is my website or app qualified to monetize with Playwire?

We typically suggest that website publishers apply once they've reached 500,000 page views or more, and app developers apply once they’ve reached 10,000 Daily Active Users or more, to get the full ROI from the RAMP Platform.

E-Courses | Ad Yield Management | Ad Yield Ops 102

Name: RAMP®
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Lesson Overview + Resources:

In this lesson, we'll dive deeper into how to successfully manage an ongoing blocking strategy. This includes:

The relationship between blocking and ad revenue
Setting continuous blocks vs. temporary blocks
Some of the most important things to consider when managing a blocking strategy

Here are additional resources pertaining to this lesson:

Read the Transcript:

On the surface, managing a blocking strategy seems like a relatively simple concept, however in practice it becomes very difficult and time consuming to manage. The more concerned you are with brand safety, and the more conservative you need to be with the content that displays on your site, the more time consuming it will be.Remember, blocking does have a strong interplay with ad revenue. The more categories and URLs you block, the more you are reducing the number of potential buyers that will be competing for your inventory.

Over-blocking can lead to significant reductions in revenue, as it may cut off very lucrative advertisers for you.

Under-blocking on the other hand, can lead to major problems with brand reputation, and if you are a regulated site (like sites meant for kids as an example) there could be major fines associated with displaying non-brand-safe content.

Thus, finding the right balance between blocking and revenue is unique to each publisher. In order to maintain this balance, you’ll never be able to have a “set it and forget it” blocking strategy. You’ll end up wanting to build strategies for both continuous (or permanent) blocking and temporary blocking.

You will find that there will be plenty of instances where something surprising gets through a category block, or times where you will want to temporarily block a specific URL.

This is much easier to demonstrate with an example: Streaming services like Netflix or Hulu are often a great source of ad revenue. The ads they show will identify with standard entertainment categories, as that is what they are advertising.

However, each show has its own subjects and themes, which will not necessarily reveal themselves by their IAB ad category labels. One such example might be a documentary or show about substances or drugs.

As a publisher, you might not want to showcase that specific content, but if you permanently blocked Netflix or Hulu as an advertiser, you’d be missing out on important revenue, most of which would come from ads that were perfectly brand safe.

This is where strategies around “temporary blocking” come into play. You’ll want a team member who is consistently paying attention to the ads showing on your site, to catch if anything is making it past your carefully selected category blocks that you don’t want shown.

In the example above, you’d want to use a URL block on the streaming website only for the duration of time where they were promoting that specific show or running the campaign you weren’t interested in showing.

Unfortunately, this isn’t something that is easy to automate, and often requires human intervention in addition to technology. So be prepared either to have a team member in-house who can do this, or to find a partner who is prepared to help and has the resources to manage this for you.