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Ad Yield Management Course → Ad Yield Ops 106 → Why is Ongoing Yield Performance Management Important?

Ad Yield Ops 106: Ongoing Yield Performance Management Why is it Important?

Learn why ongoing yield performance management is so important for revenue generation.

 

 

Lesson Overview + Resources:

In this lesson, we will discuss why yield performance management is important, including:

  • The expected goals and outcomes of yield performance management
  • The benefits and possible drawbacks of managing ad yield performance

Here are links to additional resources pertaining to this module:

Read the Transcript:

Ad Yield Management should never be thought of as a “set it and forget it” activity. The ad tech ecosystem changes so frequently that if you aren’t monitoring daily, you’re probably losing revenue.

Each small change in the ad call chain can have residual effects on your own setup that can cause a slow trickle of revenue loss that can quickly amount to a huge difference.

You should have clear processes in place for monitoring your yield and for experimenting with ways to continue to increase your yield.