-1.png?width=150&height=39&name=playwire-logo-150x39%20(1)-1.png){kind=logo}
.png)
.png?width=178&name=LEVVVEL%20_%20The%20best%20gaming%20experiences%20start%20here.%20(1).png)
Breaking Down the Ad Tech Stack
What is the Publisher Ad Tech Stack?
The publisher ad tech stack is the combination of technologies that enable publishers to effectively deliver ads on their website pages.
Truthfully, the publisher ad tech stack is complicated. And it’s only growing more complicated every day. New concerns and innovations develop quickly, and with each, the tech stack grows larger, and the industry continues to put advertisers before publishers.
Learn more about how the ad tech industry is failing publishers today and more importantly, how publishers can fight back.
Explore the Platform
Explore the Platform
.png)
The Complete Publisher Ad Tech Stack
GUIDE
Find everything you need to know about the components of the publisher ad tech stack.
Publisher Ad Tech Stack Maturity
ARTICLE
Learn more about how the traditional publisher ad tech stack matures as a publisher grows.
.png)
Increase Demand Competition
The simplest, and most effective way to increase CPMs for your website or mobile app is to incorporate more sources of demand. Learn how many to integrate.
Best SSPs for Publishers
Trying to determine which demand sources to integrate? Find out which SSP partners offer the best solutions for publishers.
Benefits of Direct Sales for Publishers
Learn more about why you should be taking advantage of demand from direct sales (hint: higher CPMs!).
CASE STUDY
We immediately doubled our daily ad revenue when we switched to Playwire.
2x
Doubled ad revenue after switching to Playwire.
7x
Direct sales drive 7x higher CPMs than indirect.
12x
Video units drive 12x higher CPMs than display.
21x
Flex leaderboard drives 21x higher CPMs than display.
Header Bidding Resource Center
HEADER BIDDING
Learn everything you ever wanted to know about header bidding (and probably more) in our comprehensive resource center.
Video Header Bidding: What to Know
VIDEO HEADER BIDDING
Learn everything publishers need to know about video header bidding, and how to implement it.
What Is an Ad Server?
AD SERVING
In this post, the ad tech team at Playwire lays out what ad servers are and how they work. Read on for more information, and find out how to maximize advertising yield.
Programmatic Advertising Resource Center
PROGRAMMATIC STACK
Browse all of our content about programmatic advertising in a single place to learn more about the entire ecosystem.
Video Advertising Resource Center
VIDEO ADVERTISING
Learn about the tools and technology needed to implement video advertising (and how to generate higher CPMs that traditional display).
Increasing Ad Revenue with RI
BEYOND THE AD TECH STACK
Revenue Intelligence is proprietary technology Playwire has developed to be driven by a single purpose: to increase ad revenue for publishers. Read more about how it works.
CASE STUDY
We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.
Strategy and Business Development
200%
Yield increase through header bidding alone.
25%
CPM increases with Data Management Platform.
