The Complete Ad Tech Stack Resource Center

Playwire vs. DIY Header Bidding Solutions

Trying to decide between DIY header bidding and header bidding with Playwire? We’ll compare the two approaches so you know exactly what you’re in for no matter what.

Ad Tech Build vs. Buy Series: Video Player

With over 10 years of experience in building and managing video players, Andrew Petroka Sr. Director of Product is here to tell you what you need to know to decide on the right strategy for your video player.

Ad Tech Stack Build vs. Buy: Ad Serving

With 13+ years of experience in ad tech, specifically managing the technology across the ad tech stack, Senior Vice President of Ad Operations, Nathan Thomas, is here to tell you everything you need to know about ad serving.

Ad Tech Stack Build vs. Buy: Identity Solutions

With 13+ years of experience in ad tech, specifically managing the technology across the ad tech stack, Senior Vice President of Ad Operations, Nathan Thomas, is here to tell you everything you need to know about identity solutions.

Ad Tech Stack Build vs. Buy: Data Management Platform

A Data Management Platform is a key piece of the publisher ad tech stack. This article will help you determine how you should build a DMP into your stack.

Ad Tech Stack Build vs. Buy: Ad Quality & Malvertising Solutions

To weigh in on today's Ad Tech Stack Build vs. Build Series discussion, we welcome Playwire Chief Technology Officer Nick Branstator to share his take on the ad quality and malvertising solutions publishers have to choose from, as well as some considerations to keep in mind as you make your choice.

Ad Tech Stack Build vs. Buy: Consent Management Platform

In today's post, Playwire Senior VP of Product, Noah Forster, takes you on a deep dive into another vital piece of the ad tech puzzle: consent management platforms (CMPs).

Publisher Ad Tech Stack Maturity

Learn more about how the traditional publisher ad tech stack matures as a publisher grows.

Incorporating Quality Demand Sources to Increase CPMs and Drive Long-Term Revenue Success

The simplest, and most effective way to increase CPMs for your website or mobile app is to incorporate more sources of demand. Learn how many to integrate.

The Best SSPs for Publishers

Trying to determine which demand sources to integrate? Find out which SSP partners offer the best solutions for publishers.

Benefits of Direct Sales for Publishers

Learn more about why you should be taking advantage of demand from direct sales (hint: higher CPMs!).

HEADER BIDDING

The Complete Header Bidding Resource Center

Learn everything you ever wanted to know about header bidding (and probably more) in our comprehensive resource center.

VIDEO HEADER BIDDING

Video Header Bidding: What Publishers Need to Know

Learn everything publishers need to know about video header bidding, and how to implement it.

AD SERVING

What Is an Ad Server?

In this post, the ad tech team at Playwire lays out what ad servers are and how they work. Read on for more information, and find out how to maximize advertising yield.

PROGRAMMATIC STACK

The Complete Programmatic Advertising Resource Center

Browse all of our content about programmatic advertising in a single place to learn more about the entire ecosystem.

VIDEO ADVERTISING

Video Advertising Resource Center

Learn about the tools and technology needed to implement video advertising (and how to generate higher CPMs that traditional display).

BEYOND THE AD TECH STACK

Increasing Ad Revenue with RI

Revenue Intelligence is proprietary technology Playwire has developed to be driven by a single purpose: to increase ad revenue for publishers. Read more about how it works.

Best Header Bidding Partners

Header bidding is a must if you’re trying to increase your ad revenue. Compare the top header bidders to see which is right for your needs.

Best Ad Servers for Publishers

Ad servers are the primary mode of delivering digital ads so choosing an ad server must be handled with care. Here’s a list of the best ad servers.

Top Data Management Platforms

A DMP, or the lack of one, can directly affect your revenue, making the presence of a quality DMP crucial to publishers. Here are the top data management platforms.

Best Consent Management Platforms

As far as ad tech components go, the importance of choosing a quality CMP cannot be understated. Here are the top Consent Management Platforms.

The Top DSPs

DSPs are a key ad tech tool for increasing your ad revenue. Compare the top DSPs to see which is right for your business needs and wants.

Best Mobile Ad Mediation Platforms

App mediation solutions were built to help app developers monetize their apps with ads. Here's a breakdown of the top mobile ad mediation partners.

Best Ad Exchanges for Publishers

Nowadays, ad exchanges exist primarily within other tools. Let's discuss the pros and cons of some of the top ad exchange tools in the ad tech space today.