Ad Layout Recommendations: Directory Websites (Listing or Search-based)
Learn how to structure your ad units on directory-style websites.
Anatomy of a Directory Site
Directory-style sites are focused on providing the ability for users to search for services or information, typically in a location-based format. Some examples are:
- Movie listing sites
- Real-estate search sites
- Review sites
- Business directories
- and so much more!
Common Directory Page Layouts
Get recommendations for all of the most common page layouts on directory-style websites. Dig into each page type to get customized recommendations for conservative, moderate, or more aggressive ad layout options.
Directory Listing Pages
The bread and butter of directory-style sites is the ability users have to search in a highly-specific way to find information. Thus leads to a few relatively standard formats for how sites like this list information combined with the ability to search.
Detail Pages
Once a user has selected an item from the search page, they'll end up on a detail page, where the site will provide great detail on an individual item, for instance:
- A home listing for a real estate site
- A movie detail page for an entertainment site
- A business profile for review site
Other Page Types
Occasionally, directory listing sites will also make use of some of these more unique or specific-use type of pages:
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