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Ad Layout Recommendations: Editorial Websites (News or Content-Heavy)
Learn how to structure your ad units on editorial websites.
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Editorial websites are common ground for ad monetization. In some cases, content-heavy sites may also mix monetization methods and offer subscription-based services as well. Learn more about what to consideration for mixed-revenue model sites in this article.
Listing Pages
Editorial, news, or content-heavy sites employ listing page layouts in various ways:
- Home pages are typically a listing of recent content
- Search results are often displayed in a listing layout
- Category listings are also very common
Article Pages
If you're in the business of content creation, you're going to have content-heavy pages. Those typically look like "articles" or text-heavy pages.
Other Page Types
Occasionally, editorial or content-heavy sites will also make use of some of these more unique or specific-use type of pages:
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It’s simple: you’ll get lots of emails from vendors making promises they can’t keep, but it’s what goes on behind the scenes that counts. And Playwire puts in the work behind the scenes that drives higher ad revenue for us.
2x
Doubled ad revenue after switching to Playwire.
