Break Through with Custom at scale
Premium publishers are the backbone of the open internet, but they're getting crushed by inefficient programmatic systems and fragmented advertising solutions. That's where we come in.
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Leaving Traditional Advertising
in the Dust
Because basic programmatic just doesn't cut it anymore.
High-Impact Creative
Stop the Scroll, Start the Engagement
Our premium formats don't just capture attention - they demand it.
- Flex Suite units that deliver 90%+ viewability (yes, really)
- Video placements that drive 4x higher CPMs than traditional units
- Interactive rich media that actually gets people clicking
- Mobile-first formats that look as good as they perform

Custom Solutions
Your Brand, Your Rules, Our Expertise
We craft bespoke experiences that align perfectly with your brand and objectives.
- Custom content created by our in-house creative team
- Branded entertainment that people actually want to engage with
- Cross-platform strategies that hit every touchpoint
Direct Publisher Access
Skip the Middleman Markup
Why let your budget get chewed up by intermediaries? Go straight to the source with 700+ premium publishers who deliver quality audiences.
- Crystal-clear reporting
- Brand-safe environments
- More of your budget reaches actual publishers

Advanced Targeting
Find Your People, No Waste
Combine contextual relevance with audience data to find your perfect match.
- Mounds of first-party data
- Custom audience segments built for your needs
- Contextual targeting that makes sense
- Cross-platform reach that scales
- Real-time optimization that never sleeps

Choose Your Path
Whether you're chasing Gen Z gamers or courting entertainment enthusiasts, we've got your back:
Gaming
Level Up Your Impact
Access 74M+ gamers across PC, console, and mobile. From casual players to hardcore enthusiasts, reach them while they're fully immersed.
Entertainment
Steal the Spotlight
Connect with 36M+ entertainment fans through premium film, TV, and streaming content. High-impact placements that capture attention when viewers are most engaged.
Kids & Family
Reach Tomorrow's Audience Today
Engage with 23M+ Gen Alpha viewers across brand-safe educational and gaming environments. COPPA-compliant, parent-approved, and engineered for engagement.
Brand Advertising
Your Audience, Our Data, Infinite Possibilities
Tap into proprietary first-party data segments built from premium publisher interactions. Combine contextual alignment with precise audience targeting to create campaigns that perform.
Trusted by the World's top advertisers


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The Playwire Advantage
Quality you can trust
We're not another middleman.
We're the direct line to premium publishers and their highly engaged audiences. While others are busy building black boxes, we're focused on transparency, performance, and making sure more of your budget actually reaches quality content creators.
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Custom and Scale
Why not have the best of both?
You don't have to sacrifice scale to get the custom experience you're looking for.
- 188M+ monthly unique viewers (and growing)
- 700+ exclusive premium publishers
- 250+ first-party data segments
- Direct publisher relationships that enable unique integrations
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Leave Traditional Advertising Behind
Ready to break through? Let's talk about how we can amplify your message across premium publishers that matter.