Break Through with Custom at scale

Premium publishers are the backbone of the open internet, but they're getting crushed by inefficient programmatic systems and fragmented advertising solutions. That's where we come in.

Get Direct Access to Publishers

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Leaving Traditional Advertising
in the Dust

Because basic programmatic just doesn't cut it anymore.

High-Impact Creative

Stop the Scroll, Start the Engagement

Our premium formats don't just capture attention - they demand it.

  • Flex Suite units that deliver 90%+ viewability (yes, really)
  • Video placements that drive 4x higher CPMs than traditional units
  • Interactive rich media that actually gets people clicking
  • Mobile-first formats that look as good as they perform
High-Impact Creative

Custom Solutions

Your Brand, Your Rules, Our Expertise

We craft bespoke experiences that align perfectly with your brand and objectives.

  • Custom content created by our in-house creative team
  • Branded entertainment that people actually want to engage with
  • Cross-platform strategies that hit every touchpoint

Direct Publisher Access

Skip the Middleman Markup

Why let your budget get chewed up by intermediaries? Go straight to the source with 700+ premium publishers who deliver quality audiences.

  • Crystal-clear reporting 
  • Brand-safe environments
  • More of your budget reaches actual publishers
Direct Publisher Access

Advanced Targeting

Find Your People, No Waste

Combine contextual relevance with audience data to find your perfect match.

  • Mounds of first-party data 
  • Custom audience segments built for your needs
  • Contextual targeting that makes sense
  • Cross-platform reach that scales
  • Real-time optimization that never sleeps
Advanced Targeting

Choose Your Path

Whether you're chasing Gen Z gamers or courting entertainment enthusiasts, we've got your back:

Gaming

Level Up Your Impact

Access 74M+ gamers across PC, console, and mobile. From casual players to hardcore enthusiasts, reach them while they're fully immersed.

Reach Gamers

Entertainment

Steal the Spotlight

Connect with 36M+ entertainment fans through premium film, TV, and streaming content. High-impact placements that capture attention when viewers are most engaged.

Entertainment Solutions

Kids & Family

Reach Tomorrow's Audience Today

Engage with 23M+ Gen Alpha viewers across brand-safe educational and gaming environments. COPPA-compliant, parent-approved, and engineered for engagement.

Reach Kids & Families

Brand Advertising

Your Audience, Our Data, Infinite Possibilities

Tap into proprietary first-party data segments built from premium publisher interactions. Combine contextual alignment with precise audience targeting to create campaigns that perform.

Brand Solutions

Trusted by the World's top advertisers

Letterboxd
Bulbapedia
Android Authority
Crunchyroll
Brick Fanatics
Univision
Philo
LCPDFR.com

The Playwire Advantage

Quality you can trust

We're not another middleman.

We're the direct line to premium publishers and their highly engaged audiences. While others are busy building black boxes, we're focused on transparency, performance, and making sure more of your budget actually reaches quality content creators.

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Custom and Scale

Why not have the best of both?

You don't have to sacrifice scale to get the custom experience you're looking for.

  • 188M+ monthly unique viewers (and growing)
  • 700+ exclusive premium publishers
  • 250+ first-party data segments
  • Direct publisher relationships that enable unique integrations
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Leave Traditional Advertising Behind

Ready to break through? Let's talk about how we can amplify your message across premium publishers that matter.

Get Started