Name: RAMP®
Brand: This email is considered confidential and meant for the recipient only, if you would not like us to reach out to you please feel free to change your preferences so we can better assist you
SKU: ramp
Rating: 5 (5 reviews)

Since Playwire’s inception 17+ years ago, our data collection and targeting capabilities have been at the core of our ability to deliver high-performing, revenue-amplifying advertising strategies for both publishers and advertisers.

Today, using all the data knowledge and expertise we have gained over the years, we are proud to offer direct access to our previously exclusive data and custom segmentation as a standalone solution for audience targeting.

Exclusive Access to First-Party Data

Data from thousands of exclusive publishers.

Our dynamic on-page script location allows us to generate and store first-party data from across our entire network within Playwire’s proprietary Data Management Platform (DMP)
Data collection from 350M+ unique users
A proven track record for running quality campaigns based on our data

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Data Experts

Technology backed by the best data minds in the business.

Hands-on approach to data
DMP features, functionalities, and processes that are always up-to-date
Immediate response time when feature updates are needed
Expert development and quick turnaround for custom segments

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Full-Stack Integration

Data you can be confident in.

All-in-one data solution
Integration with our proprietary DMP, Consent Management Platform (CMP), and complete publisher portfolio
Compliance with all state-by-state, international, and federal laws such as CCPA and GDPR

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Custom Segmentation

IAB + Custom Audience Segments

Audience segments based on standard IAB content and audience taxonomy
Audience segments across 25+ verticals
Proprietary custom segments in key verticals such as real estate, gaming, and entertainment
Demographic, behavioral and interest-based segments
All data is available via Playwire's direct publisher integrations

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All Major DSPs

Playwire’s data is currently available through all major DSPs including, but not limited to, DV360, The Trade Desk, Xandr, and MediaMath.

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LiveRamp

Users can access Playwire’s data through LiveRamp’s open marketplace.

You can do this in one of two unique ways.

Either request access right inside LiveRamp or request the desired segments through your chosen social media platform’s campaign tool (Facebook, Instagram, TikTok, etc.)

Learn More

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Google Ad Manager 360

If you utilize Google Ad Manager 360 and have the Audience feature enabled, you can utilize Playwire’s data and audience segments right inside your GAM360 account.

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DATA & AUDIENCE SOLUTIONS FOR PROGRAMMATIC MEDIA BUYERS

WHY USE PLAYWIRE'S DATA? THE UNIQUE BENEFITS OF OUR DATA AND AUDIENCE SOLUTIONS

Exclusive Access to First-Party Data

Data Experts

Full-Stack Integration

Custom Segmentation

REACH YOUR TARGET DEMOGRAPHIC AND VERTICAL

Gaming

Entertainment

Sports

Real Estate

Demos

and so much More...

HOW TO ACCESS PLAYWIRE'S HIGH-IMPACT AUDIENCE SEGMENTS

All Major DSPs

LiveRamp

Google Ad Manager 360

AMPLIFY YOUR AD REVENUE