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DE&I Solutions for Advertisers
Reach a culturally representative audience with your campaigns.
Breaking Biases
The goal of Diversity, Equity & Inclusion campaigns is to ensure your campaign reaches a culturally representative audience that matches the general population, rather than disproportionately targeting a specific group.
Define Campaign Goals
To get started, our direct sales team will work with you to understand your campaign goals, including:
- Interest-based targeting
- Behavior-based targeting
- Audience targeting
- And more
Campaign Execution
Playwire's innovative DE&I data product leverages our code-on-page presence to identify audiences through a full spectrum of diversity-centric data lenses. Race, gender identity, religion, sexual orientation: we take all of these factors and more into account to ensure that your campaign reaches an inclusive and representative audience. Meanwhile, our IAB-certified CMP provides access to audiences without infringing on their privacy.
Reporting
In partnership with Nielsen, we'll provide a report breaking down both the results of your campaign against your targeting and representation requirements.
